Custom Auto Tech (“Custom Auto Tech,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how information may be collected, used, and shared when you visit customautotech.com, contact us, request a quote, interact with our website, or otherwise communicate with Custom Auto Tech.
1. Information We Collect
We may collect information that you voluntarily provide to us, including:
- Name
- Email address
- Phone number
- ZIP code
- Vehicle year, make, and model
- Services you are interested in
- Project goals or vehicle details
- Messages or other information submitted through our forms
- Information you provide by phone, email, text message, or other direct communication
We may also automatically collect certain technical information when you use our website, such as:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Referring website or source
- Approximate geographic information
- Website interaction and usage information
Cookies and similar technologies may be used to understand website usage and improve the visitor experience. The FTC notes that cookies can be used to recognize devices, understand pages visited, and measure website activity.
2. How We Use Information
We may use collected information to:
- Respond to quote requests
- Communicate about your vehicle or requested service
- Schedule or coordinate services
- Provide customer support
- Respond to questions or inquiries
- Improve our website, services, and customer experience
- Understand how visitors use our website
- Measure website and marketing performance
- Maintain website security and prevent abuse
- Comply with legal obligations
- Send service-related communications
If you separately consent to receive promotional communications, we may also use your contact information for marketing messages in accordance with applicable law.
3. Website Analytics and Tracking
We use tools that may collect website usage information.
These may include:
Google Analytics 4 (GA4)
Used to understand website traffic, page activity, device usage, and other website-performance information.
Google Tag Manager (GTM)
Used to manage analytics and tracking technologies on the website.
Google Search Console
Used to understand how our website appears and performs in Google Search.
These services may use cookies or similar technologies according to their own privacy practices.
Third-party analytics services may collect information separately under their own policies. The FTC similarly notes that third-party services can have their own privacy policies and may use persistent cookies.
4. Instagram and Third-Party Content
Our website may display content from Instagram or other social-media platforms through third-party tools such as Elfsight.
When you interact with embedded social content or follow external links, those third-party platforms may collect information according to their own privacy policies.
Custom Auto Tech does not control the privacy practices of third-party platforms.
5. Quote Forms and CRM
Information submitted through our quote forms may be used to respond to your inquiry and manage the customer relationship.
Our website may integrate with a customer relationship management platform such as GoHighLevel (“GHL”) to process inquiries, manage contacts, create opportunities, send service-related communications, and automate follow-up.
If such integrations are active, information you submit may be processed by those service providers on our behalf.
6. How We Share Information
We may share information with service providers that help us operate our business or website, including providers involved in:
- Website hosting
- Analytics
- CRM systems
- Form processing
- Email or SMS communication
- Website functionality
- Security and fraud prevention
We may also disclose information when reasonably necessary to:
- comply with law or legal process
- protect our rights or property
- prevent fraud or misuse
- protect the safety of customers or others
7. Cookies and Browser Controls
Our website and third-party services may use cookies and similar technologies.
You can generally control or delete cookies through your browser settings. Disabling certain cookies may affect some website functionality.
8. Data Retention
We may retain information for as long as reasonably necessary to:
- respond to inquiries
- provide services
- maintain business records
- resolve disputes
- enforce agreements
- satisfy legal or regulatory obligations
Retention periods may vary depending on the type and purpose of the information.
9. Data Security
We use reasonable administrative and technical measures intended to protect information under our control.
However, no website, online transmission, or storage system can be guaranteed to be completely secure.
10. Children's Privacy
Our website and automotive services are not directed to children under 13.
We do not knowingly collect personal information from children under 13 through the website.
11. Your Privacy Choices
Depending on applicable law, you may have rights concerning your personal information.
You may contact us to request that we:
- update inaccurate contact information
- delete information where appropriate
- stop certain marketing communications
- answer questions about information you have provided to us
Some requests may be subject to legal, security, or record-retention requirements.
12. Email and Text Communications
If you provide your email address or phone number, we may use it to respond to inquiries and provide service-related communications.
If you check the optional “updates” text-message box on our quote form, Custom Auto Tech LLC may send you non-marketing text messages about your quote, appointments, customer service and review requests. For these service messages:
- message frequency varies
- message and data rates may apply
- you may opt out at any time by replying STOP
- you may request help by replying HELP or by calling (401) 681-8851
- consent is not a condition of purchase
If you separately check the optional “offers” box (or otherwise opt in to promotional SMS), we may also send occasional offers and discounts by text. For these marketing messages:
- consent is not a condition of purchase
- message and data rates may apply
- message frequency may vary
- you may opt out of text marketing by replying STOP
- you may request assistance by replying HELP
13. Text Messaging (SMS)
If you opt in to text messages from Custom Auto Tech LLC, we use your mobile number only to send the messages you agreed to. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
14. Third-Party Links
Our website may contain links to third-party websites, social networks, manufacturers, partners, or service providers.
We are not responsible for the privacy practices, content, or security of third-party websites.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
The updated version will be posted on this page with a revised effective date.
16. Contact Us
For questions about this Privacy Policy or information you have provided to us, contact:
Custom Auto Tech
31 Humbert St
North Providence, RI 02911
United States
Phone: (401) 681-8851
Email: info@customautotech.com